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Ad Spend Secrets: eCommerce Marketing Strategies
Luke Smith
28 episodes
4 months ago
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
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Marketing
Business,
Entrepreneurship
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
Show more...
Marketing
Business,
Entrepreneurship
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E-Commerce Profit Calculator (For Shopify Brands Running Google & Meta Ads)
Ad Spend Secrets: eCommerce Marketing Strategies
13 minutes
7 months ago
E-Commerce Profit Calculator (For Shopify Brands Running Google & Meta Ads)
Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day. In this episode of Ad Spend Secrets, Luke Smith shares the exact unit economics calculator his agency uses to pinpoint profitability and scalability for clients. Using a real-world example, he reveals how seemingly minor factors - like items per order - can drastically impact the bottom line of your Shopify store. Discover the common ...
Ad Spend Secrets: eCommerce Marketing Strategies
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...