More and more, advertisements are an inescapable force in life. There is almost no part of our life that advertisers won't touch - including our dreams. This video is about targeted dream incubation - the practice of intentionally implanting material for a person to dream about - and its potential future in advertisement.   

Sound worrying? You're not alone. A group of prominent sleep and dream researchers have just published an open letter citing concerns about the misuse of this technology to manipulate consumers into buying their products.   We're looking at a couple applications of dream advertising, and at this point there are no indications that advertisers are working to plant these dream advertisements surreptitiously - but that doesn't mean that dream advertising isn't an area of concern to keep a close eye on.   We discuss a couple different applications of this technology - the Coors Big Game Dream, Burger King's Nightmare Burger, Microsoft's Made From Dreams, and Playstation's Tetris Effect. Additionally, one sleep researcher reveals that multiple large corporations have approached him about using targeted dream incubation in their advertisements.   

Are you ready to see advertisements in your dreams? Technologies that plant them there without your will? It's a very real and concerning possibility.