Understanding False Advertising Claims, Part 2: the National Advertising Division

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Ad Law Tool Kit Show

Venable LLP

25 episodes

1 month ago

If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Venable’s Ad Law Tool Kit Show. Join partners Len Gordon and Shahin Rothermel of our award-winning advertising and marketing law team as they examine the increasingly complex regulatory landscape. Each week, they’ll dive into a new issue and help build your advertising law tool kit.

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Understanding False Advertising Claims, Part 2: the National Advertising Division

Ad Law Tool Kit Show

21 minutes 8 seconds

11 months ago

Understanding False Advertising Claims, Part 2: the National Advertising Division

The National Advertising Division (NAD) is part of the BBB National Programs. Its mandate is to “hold national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from business, trade associations, consumers, or on its own initiative.” In 2023, the NAD closed 26% more false advertising cases than the year before. In the second of two episodes digging into false advertising claims, host Shahin Rothermel and her guest, Venable partner Claudia Lewis, discuss how marketers can reduce the risk of a competitor challenge, and what to do if you believe your competitors’ advertising is violating the law.

Hosted on Acast. See acast.com/privacy for more information.