Negative Option and Continuity Marketing: Part II

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Ad Law Tool Kit Show

Venable LLP

25 episodes

1 month ago

If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Venable’s Ad Law Tool Kit Show. Join partners Len Gordon and Shahin Rothermel of our award-winning advertising and marketing law team as they examine the increasingly complex regulatory landscape. Each week, they’ll dive into a new issue and help build your advertising law tool kit.

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Negative Option and Continuity Marketing: Part II

Ad Law Tool Kit Show

19 minutes 30 seconds

1 year ago

Negative Option and Continuity Marketing: Part II

Negative option marketing can include pre-notification negative option plans, continuity programs, automatic renewals, and free-to-pay conversions. This marketing strategy continues to invite scrutiny from the Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs. Our episode on this topic was the most popular from Season One, so we’re back with an update. Host Len Gordon and his guests, Venable partners Shahin Rothermel and Ari Rothman, discuss the keys to success in avoiding investigations and liability.

Hosted on Acast. See acast.com/privacy for more information.