Marketing to Children

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Ad Law Tool Kit Show

Venable LLP

25 episodes

2 months ago

If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Venable’s Ad Law Tool Kit Show. Join partners Len Gordon and Shahin Rothermel of our award-winning advertising and marketing law team as they examine the increasingly complex regulatory landscape. Each week, they’ll dive into a new issue and help build your advertising law tool kit.

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Marketing to Children

Ad Law Tool Kit Show

16 minutes 5 seconds

1 year ago

Marketing to Children

When marketing to children under 13, there are heightened requirements that go beyond standard truth in advertising practices. The basic idea behind these requirements is that children have a difficult time understanding that they are being given a sales pitch and distinguishing between reality and fantasy. Host Shahin Rothermel and her guests, Venable partner Melissa Steinman and associate Shannon Sansom, discuss some best practices that companies should keep in mind when building promotions and campaigns targeted at children.

Hosted on Acast. See acast.com/privacy for more information.