Drip Pricing

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Ad Law Tool Kit Show

Venable LLP

25 episodes

1 month ago

If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Venable’s Ad Law Tool Kit Show. Join partners Len Gordon and Shahin Rothermel of our award-winning advertising and marketing law team as they examine the increasingly complex regulatory landscape. Each week, they’ll dive into a new issue and help build your advertising law tool kit.

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Drip Pricing

Ad Law Tool Kit Show

19 minutes 25 seconds

1 year ago

Drip Pricing

In 2023, the Federal Trade Commission (FTC) identified two junk fees-related practices it wanted to regulate—omitting mandatory charges and fees from advertised prices and misrepresenting the nature and purpose of the charges or fees. States have been active as well. “Junk fees” or “drip pricing” would be replaced by the “total price,” which businesses would be required to clearly disclose. Host Len Gordon and his guests, Venable partner Ellen Berge and associate Jay Prapaisilp, discuss the impact bans on drip pricing might have on businesses, and what marketers should be paying attention to as total price laws come into effect.

Hosted on Acast. See acast.com/privacy for more information.