This week on Ad Break, we sat down with one of B&T’s Best of the Best Strategists for 2023, Craig Page, and ‘Tea Enthusiast James’, to break down Dentsu Creative’s recent ad for Mood Tea. Join us, Angelica Martin and Laura Murphy, as we chat to Craig about his early days as a bass guitarist in London, his transition from psychology to the advertising world, and the importance of aligning your brand with your purpose. Enjoy!