East City Cycles is without a doubt one of if not Cape Towns most desirable bike shop. Nestled in the vibrant Harrington Street this owner run and passion inspired business has grown from strength to strength and Jarryd sits with us to take us through the origin story. Naturally some DC banter is thrown into the mix for good measure. Jarryd it was a treat to join the morning ride and get to know you and the brand a lot better. Wishing you and the team all the success in the future! Here's to many more Tuesday burns and collabs! #bikeshoplife #bikeshop #storytelling #capetown #cycling #factorbikes