Why Your 5x ROAS Is Lying to You (and What to Track Instead)

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ACTA, NON VERBA

Mercedes Mansilla

68 episodes

3 days ago

Welcome to the Acta Non Verba podcast. I'm Mechi, and here we'll talk about business, freelance, mindset, education, mental health, life, personal growth, and everything to help you overcome your fears, know yourself, and create the life and career of your dreams. Each episode aims to provide you with motivation, inspiration, and advice to take control, achieve your goals and elevate your life, so you can take action, because we believe in Deeds, not words. Episodes in English & Spanish Every week!

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Self-Improvement

Education

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Why Your 5x ROAS Is Lying to You (and What to Track Instead)

ACTA, NON VERBA

6 minutes 30 seconds

6 months ago

Why Your 5x ROAS Is Lying to You (and What to Track Instead)

Think your ads are crushing it because you’re hitting a high ROAS?

Think again.

In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability.

If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash.

Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater.

Want to learn more or ready to apply this to your own business?

Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.com

Connect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/