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Acoustic Academic: Sonic Stories from Social Sciences
Maria Murumaa-Mengel
9 episodes
4 days ago
Welcome to Acoustic Academic: Sonic Stories from Social Sciences, the podcast - actually, academic ASMR is more fitting for a genre description - that brings you the soothing sounds of intellectual exploration. Join Maria Murumaa-Mengel (PhD in media and communication), as we delve into social scientific research. After all: empirical studies are systematically presented stories in the end, so let me tell you stories about online shaming, influencers, digital activism, and so much more. Acoustic Academic is here to make academic literature accessible and enjoyable.
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Social Sciences
Science
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All content for Acoustic Academic: Sonic Stories from Social Sciences is the property of Maria Murumaa-Mengel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Acoustic Academic: Sonic Stories from Social Sciences, the podcast - actually, academic ASMR is more fitting for a genre description - that brings you the soothing sounds of intellectual exploration. Join Maria Murumaa-Mengel (PhD in media and communication), as we delve into social scientific research. After all: empirical studies are systematically presented stories in the end, so let me tell you stories about online shaming, influencers, digital activism, and so much more. Acoustic Academic is here to make academic literature accessible and enjoyable.
Show more...
Social Sciences
Science
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Shaming Men on Instagram - Five Types of Shamings
Acoustic Academic: Sonic Stories from Social Sciences
1 hour 7 minutes 7 seconds
1 year ago
Shaming Men on Instagram - Five Types of Shamings

The aim of this article is to explore the audience and moderator types on Instagram's misogynist content exposé pages (MCEPs)-where people share and shame screenshots depicting gendered online hate, harassment, and men's sexual entitlement. We have framed our study with concepts like refracted publics, imagined audiences, and shaming as a social practice, and we set out to look for communicative shaming practices beyond the theoretically well-established reintegrative/disintegrative distinction. Analysis of qualitative online interviews with the moderators of MCEPs (n = 6), combined with both qualitative and quantitative content analysis of the posts' captions (n = 100) and comments (n = 1325) helps us understand the mechanisms, types, and aims of online shamings and dive deeper into understanding the different roles people take in these communicative practices. Results of this study present five main types of shamings and the linked moderator and audience types: pedagogic shaming (moderators as Educators, audiences as Instructors), denunciatory shaming (Judges and Angry Mobbers), recreational shaming (Entertainers and Jokesters), participative shaming (Community Builders and Support Squadders) and reflective shaming (Looking Glasses and Mirrors). Theoretical types can be combined and modified in practice, based on the strategies the moderators are using, aims of communication, and specific constellations of audiences. The episode is based on this academic publication: Murumaa-Mengel, M. & Muuli, L.-M. (2021). Misogynist content exposé pages on Instagram: Five types of shamings, moderators and audience members. Participations: Journal of Audience & Reception Studies, 18(2): 100-123.

Acoustic Academic: Sonic Stories from Social Sciences
Welcome to Acoustic Academic: Sonic Stories from Social Sciences, the podcast - actually, academic ASMR is more fitting for a genre description - that brings you the soothing sounds of intellectual exploration. Join Maria Murumaa-Mengel (PhD in media and communication), as we delve into social scientific research. After all: empirical studies are systematically presented stories in the end, so let me tell you stories about online shaming, influencers, digital activism, and so much more. Acoustic Academic is here to make academic literature accessible and enjoyable.