At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
All content for ACLR8 Founder Academy is the property of Karan Jindal and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
Episode 9: Building India’s largest cleaning products brand. Ft. Simran Khara, Founder, Koparo Clean
ACLR8 Founder Academy
1 hour 33 minutes 47 seconds
1 year ago
Episode 9: Building India’s largest cleaning products brand. Ft. Simran Khara, Founder, Koparo Clean
What does ₹15 crore worth of free publicity do to the scale and trajectory of a D2C brand? 🚀
Hosted the awesome @simrankhara2 at the ACLR8 Founder Academy podcast and talked about her vision of building India’s largest cleaning products company with a focus on sustainable and clean ingredients and honest claims. ❤️
We talked about:
✅ The home cleaning market in India and opportunities for young founders.
✅ Simran’s 0-1 journey, her tool kit to scale D2C, how to listen to the customers and keep innovating on products.
✅ Measuring repeats and marketing effectiveness especially as you scale across channels.
✅ Being the personal brand ambassador of your brand to build trust and relatability.
🙌 We discussed Koparo’s amazing Shark Tank episode, getting funding from Aman and Vineeta and the growth the brand saw after the episode.
🙌 Simran also shared her journey of being a solo woman founder and how it is important for founders to manage their personal and work life.
Full episode out now!
Content Timelines:
00:00 - Pre-cap
01:10 - Intro
02:00 - How much is a 15 min slot on Shark Tank worth for a startup?
03:20 - What inspired Simran to start Koparo?
06:30 - What worked for Koparo in the initial days?
09:30 - Current size of India's cleaning products market
13:30 - The Nirma Case Study
15:00 - How is Koparo disrupting the bigger brands?
19:00 - Quick commerce is a game changer channel for D2C brands
20:45 - Koparo current scale of business and channel split
29:30 - How can a brand list themselves on quick commerce marketplaces
30:50 - Raising funding from Aman and Vineeta on Shark Tank
45:52 - Secrets to scaling D2C
1:07:38 - How to raise money for your business?
1:14:40 - Challenges of running the business as a solo woman founder
1:26:30 - Dealing with failure
1:28:45 - Rapid Fire with Simran
1:30:40 - Simran's association with ACLR8
1:31:48 - Future of WA commerce in the country Ft. @grod2c #PartnerTestimonial
At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
