At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
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At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
Episode 3: Building India's fastest growing consumer appliances brand. Ft. Bharat Kalia, Co-Founder, Lifelong Online
ACLR8 Founder Academy
1 hour 16 minutes 27 seconds
1 year ago
Episode 3: Building India's fastest growing consumer appliances brand. Ft. Bharat Kalia, Co-Founder, Lifelong Online
Building an INR 500cr D2C consumer appliances brand for Bharat! 🇮🇳🚀
Had an amazing conversation with Bharat Kalia, Co-Founder, Lifelong Online, on his journey of building one of the most disruptive D2C brands in the country. ❤️🔥
We talked about:
✅ How to think customer backward and identify large categories
✅ Selling to the value conscious Bharat consumer! Lifelong reaches 1cr+ households in the country.
✅ 3R’s (Reviews, Ratings, Rankings) of building demand on marketplaces.
✅ Optimizing for “Acha Product , Acha Price, Exceptional Service”
✅ Hiring influencers like Milind Soman who live the brand
✅ Scaling on modern trade and offline channels
✅ Building with a profitability mindset from Day 1
We also talked about importance of focussing on one’s health while running a buisness 🙌🧘♂️ and the importance of being measured in the face of failures and keep executing. 💯👌
Bharat is a visiting partner at ACLR8 and works closely with our portfolio companies to help build large consumer brands from India. 🇮🇳🚀 Apply to the ACLR8 S24 cohort today and skyrocket your business. Application Deadline: 31st Jan 📝 ✅ Website: www.aclr8.vc
Content Timeline:
------------------
00:00: Intro
02:45: Bharat's personal journey and what led him to starting up
06:45: Let's simplify starting up
09:30: Why consumer appliances as a category. How can founders identify categories while starting up
12:50: Starting businesses where you have a leverage in
17:16: Importance of talking to consumer and doing primary research
18:10: Holy trinity for any D2C brands - AOV, Gross Margin, Retention
19:50: Lifelong's current scale
22:00: Importance of marketing that converts
23:20: Traits of a Bharat consumer
26:25: How do you define PMF for a D2C brand
31:00: How can founders scale on Marketplaces
40:00: Decathlon case study and how they scaled to INR 4000 crores in India
51:15: Make in India push with Boat, Noise and Atomberg
1:00:00: Thrassio case-study and their investment in Lifelong
1:06:10: Rapid-fire with Bharat
1:12:15: Bharat's collaboration with ACLR8 and mentoring founders to build large brands
1:14:18: Partner testimonial for @grod2c - Business on Bot
At ACLR8, our goal is to build the best early stage accelerator program in the world, helping founders from Bharat build large, generational and iconic companies.
Founder Academy is our exclusive podcast featuring the top startup founders, investors and operators in the country. Our goal is to help build the best resource for any early stage founder to learn from and connect with the best folks from India's startup ecosystem.
