There are few modern day political consultants as successful and as well regarded as Joe Slade White. From decades of working with the Bidens (including Beau Biden’s campaigns), to his start working in the inner circle of George McGovern’s presidential campaign—Joe has more stories and lessons than most of us put together. He has helped start and/or mentored the careers of dozens of highly successful campaign consultants, and generously provided counsel and friendship to many more. In this episode, we talk about the growth of the political consulting industry, how tech has changed creative approaches, the “ad agency” vs. traditional political consulting model, the superiority of cocktail hours over panels, how he spends his spare time, and why simple creative matters.