Chips Rips has transformed the sports card collecting experience on TikTok Shop through their innovative repackaging strategy and highly engaging live selling format. Mark Herm, Founder and CEO of Chips Rips, has built one of the platform's most successful sports card businesses, culminating in a 25-hour live stream that generated over $400,000 in sales with help from TikTok Shop.

Mark reveals how passion drives their product selection while TikTok Shop's integrated platform enables seamless content-to-commerce experiences. By combining the platform's subsidy coupons with their own strategy of offering giveaways to new buyers, Chips Rips has successfully lowered barriers to entry and built a loyal customer base through their gamified break format and authentic engagement approach.

What You'll Learn in This Episode:

• How passionate product curation and authentic selling on TikTok Shop drives customer acquisition
• Why TikTok Shop's integrated platform beats other options by allowing seamless content creation and direct selling without switching platforms
• The power of pre-live promotional videos that drive traffic from TikTok to live shopping sessions
• How leveraging product strategy for first-time buyers creates long-term customer relationships and repeat purchases