Mawcom X recently collaborated on noteworthy Hip Hop duo Re.decay's gem of a song - Sun in the morning; aside from having a message which is so relevant for the times, the approach to the creation of the song, video and entire EP project has some key learning which we think should be shared with anyone involved or affected by the business of creativity. Economies are struggling; jobs have and will be lost; innovate, collaborate or die? that is the question he shares his thoughts on, especially for creatives on the African continent.