Episode 250
FACULTY: Ryan Bakke, CPA
CLASS: #Shoperations
In this episode, Ryan Bakke, CPA discusses his incredible journey of building a $3 million accounting firm by the age of 26. Ryan shares insights on the importance of a good hook in marketing, strategies for running a successful firm, and leveraging social proof through platforms like Facebook. He also delves into his motivations for leaving Deloitte, the value of mentorship, and his future goals for rapid growth and acquisition within the accounting profession. Ryan's story is a testament to how far standing on the shoulders of giants can get you.
📣 Shout Outs: Dominic Piscopo, Big 4 Transparency, Brandon Hall, Deloitte, Tax Strategy 365, Bilal Mehanna, Becker, Bill Faith, Billy Mays, Driven, Logan Graf, Jason Staats
📚 Books Referenced 📚
“How to Win Friends and Influence People” by Dale Carnegie
“48 Laws of Power” by Robert Greene
Chapters:
00:00 Teaser
00:17 Introduction
01:17 Early Influences and Career Choices
03:30 Journey Through Deloitte
08:55 Building a Community and Brand
15:20 The Importance of Email Marketing
22:29 Attention as the New Oil
26:24 Building a Community Funnel
26:41 The Power of a Hook
27:28 Real-Life Hook Examples
29:01 The Importance of Community
32:37 Understanding Customer Motivation
38:08 Avoiding Feature Vomiting
48:14 Acquisitions and Future Goals
50:21 Parting Wisdom for Success
🔗 Connect With Us On LinkedIn! 🔗
Ryan Bakke, CPA
📎 https://www.linkedin.com/in/ryanbakkecpa/
Tax Strategy 365
📎 https://www.linkedin.com/company/tax-strategy-365/
Scotty OKR Scarano
📎 https://www.linkedin.com/in/scottscarano/
Accounting High
📎 https://www.linkedin.com/company/accounting-high/
📎 https://www.accountinghigh.com/
Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Taxes, Sales, Marketing