In this episode of the Accounting for Innovation podcast, Jody Padar and Matt Tait explore how AI can enhance personal leadership, firm management, and overall professional relevance. The episode highlights Jody's AIX Movement and its mission to update and elevate accounting practices using AI-driven advisory tools. With real-life examples and practical tips, we learn how to use AI as a strategic partner for better decision-making, client relationships, and operational efficiency. CHAPT...
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In this episode of the Accounting for Innovation podcast, Jody Padar and Matt Tait explore how AI can enhance personal leadership, firm management, and overall professional relevance. The episode highlights Jody's AIX Movement and its mission to update and elevate accounting practices using AI-driven advisory tools. With real-life examples and practical tips, we learn how to use AI as a strategic partner for better decision-making, client relationships, and operational efficiency. CHAPT...
Go-To-Market Essentials: Building and Expanding Your Accounting Practice
Accounting for Innovation
20 minutes
1 year ago
Go-To-Market Essentials: Building and Expanding Your Accounting Practice
How should accounting firms go to market today? In this episode of Accounting for Innovation, Jody Padar and Matt Tait explore go-to-market strategies for accounting firms. They discuss the transformation from traditional "rainmaking" to contemporary market entry techniques, emphasizing the importance of defining service offerings and identifying ideal customer profiles. The conversation covers strategic pricing, the role of personal branding, and leveraging digital tools to attract and retai...
Accounting for Innovation
In this episode of the Accounting for Innovation podcast, Jody Padar and Matt Tait explore how AI can enhance personal leadership, firm management, and overall professional relevance. The episode highlights Jody's AIX Movement and its mission to update and elevate accounting practices using AI-driven advisory tools. With real-life examples and practical tips, we learn how to use AI as a strategic partner for better decision-making, client relationships, and operational efficiency. CHAPT...
