For decades accountants have been overworked, underpaid, and unsatisfied with their work. Work and life were not balanced.
Today there is a group of accountants who are changing the game. They are tech-forward, happy, incredibly smart, content creators, and they have a work-life balance. This group is finally doing everything right that has been done wrong for the past decades.
They have one big secret, it is pricing! They charge what they are actually worth which allows them to work less and work only with the clients they want! Pricing is one of the biggest keys to changing the profession!
Logan Graf is changing the game and educating young firm owners about pricing. He creates amazing content on what it is like to be a small firm owner. Logan is incredibly transparent about his accounting journey and everything that is going on at his firm. He has documented his entire journey as a small firm owner!
This transparency allows anyone interested in owning their own firm someday to see exactly what it can look like when done the right way!
In the episode, Logan discusses his firm, and content creation, and gives priceless advice on how young accounting professionals can take advantage of all of the opportunities that are present in the profession right now!
Connect with Logan Graf, CPA
Check out Logan's YouTube Channel
Connect with Chayton Farlee