Liam Hindle, GM of Product & Product Marketing at MYOB MYOB's Liam Hindle shares insights from the Accounting Industry Monitor, the future of AI in accounting, and how practices can evolve through tech, efficiency, and growth mindset strategies. Summary Today I’m speaking with Liam Hindle, GM of Product & Product Marketing at MYOB Liam highlights "intentionality" as a key to the cultural and operational trait that sets progressive accounting firms apart.  "I think for me, the word that comes to mind is that they're intentional." He elaborated that these firms: Don’t improve by accident or as a byproduct. Make conscious decisions to invest in their people and operations. Regularly review processes and strategies. Prioritise professional development and operational efficiency. Make strategic use of technology to free up time for high-value work. Liam emphasized that intentionality helps firms shift from reactive, deadline-driven work to proactive, strategic engagement, unlocking value for both clients and team members. In this episode, we also talk about . . . Focus on MYOB’s vision for accounting practices; Key takeaways from the MYOB Accounting Industry Monitor; Strategies for handling talent shortages & fostering a growth mindset;  AI literacy and upskilling as tools for retention & recruitment; Operational tips for improving efficiency through standardisation and automation; Importance of strong onboarding and client engagement;  Data security and AI risk management in MYOB’s product development; Future of accounting tech: Agentic AI and embedded AI in workflows; MYOB’s upcoming compliance-focused tools and strategic advisory enablement   🧰 Apps & Tools Mentioned: Apps & Tools Mentioned: MYOB, ChatGPT, Claude, AWS, Teams Copilot, Fireflies Contact details: Liam Hindle https://www.linkedin.com/in/liamhindle/ MYOB https://www.myob.com/au  Accounting Apps newsletter: http://accountingapps.io/  LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/  YouTube Channel: https://www.youtube.com/ANISEConsulting  X: https://twitter.com/HeatherSmithAU