Generating sales accepted opportunities doesn’t come from throwing a great party — it comes from turning events into part of a bigger sales story. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Victoria Tabares, a community builder and expert in AI marketing and events, to share her advice on how to run field marketing that actually moves pipeline. From pre-event targeting to airtight follow-up, Victoria breaks down how to personalize outreach, design experiences that deliver value and data, and arm sales with the insights they need to convert faster. If your events feel disconnected from revenue, this is the reset you’ve been waiting for.

👤 Guest Bio

• Victoria Tabares is an Estratega Creativa de Contenidos, Constructora de Comunidades y Experta en Marca y Eventos. With a background in startups and a focus on building meaningful communities, Victoria brings creativity and structure to event-driven ABM strategies. She also shares insights on her marketing TikTok account, PR by yours truly.

📌 What We Cover

• Why events should be treated as chapters in a sales story
• How to build a targeted pre-event list with sales
• Personalized invitations that stand out (video, LinkedIn, more)
• Designing event experiences that create both value and data
• The importance of fast, personalized post-event follow-up
• Giving sales the exact conversation insights they need to convert
• Why personalization is no longer about tokens like “Hi {FirstName}”

🔗 Resources Mentioned

• Scrappy ABM — show sponsor
• TikTok: PR by yours truly (Victoria’s event marketing content)