It doesn’t matter if you have all the ABM data in the world—if you can’t act on it, it’s useless.
Jim Gilkey welcomes
Kitty Solbrig, a content and strategy expert who’s been in the game since Facebook required a .edu address. Kitty breaks down how to make ABM data actually mean something—by turning raw numbers into human insights that drive better messaging, better timing, and better results. From behavior flows and scroll depth to emotional triggers and pricing page patterns, Kitty shares how to track the right signals and spot the wrong assumptions. This episode is a must-listen for any marketer stuck between good intent data and a landing page that just won’t convert.
👤 Guest Bio- Kitty Solbrig has been mentoring and marketing since the days when Facebook required a .edu email to join. She’s a pro at crafting one-to-many messaging that lands like a one-on-one conversation—and helps sales teams move from content confusion to clarity.
📌 What We Cover- How to spot real human intent in anonymous website data
- What behavior loops reveal about your messaging gaps
- The best way to use Google Analytics and Hotjar for ABM
- Why salespeople already know your most powerful headlines
- How to decide when to trigger human outreach
- Using AB testing to fix high bounce rates and drop-off points
- Why pricing page views often signal next-best action
- How content teams can “delete the warm-up” and start with the insight
🔗 Resources Mentioned
