Are your outreach messages landing — or just getting ignored?
Jason Rothbart joins host
Jim Gilkey to unpack how AI is flipping ABM on its head. With 25 years of experience building sales teams, Jason now leads growth at Aviso AI — where AI isn’t just a buzzword, it’s the engine behind faster deals and smarter forecasts. In this episode, Jason shares how AI can personalize messaging down to individual preferences, from analyzing company 10-Ks to understanding if a contact likes data, stories, or empathy. If your outreach still feels generic, this is your wake-up call. AI is already doing the work that once cost $25K per account — and doing it at scale. But the real power? Turning all that intelligence into action.
👤 Guest Bio- Jason Rothbart is a seasoned growth leader with 25 years of experience building and scaling sales teams. At Aviso AI, he helps revenue leaders accelerate deals and forecast with precision — using AI to do the heavy lifting. Connect with Jason on LinkedIn.
📌 What We Cover- Why hyper-personalized outreach is now possible — and expected
- How AI analyzes company data, job roles, and personal traits for better messaging
- What goes wrong when reps “do a little homework” but miss the mark
- Why gathering insights means nothing if you don’t act on them
- The productivity and engagement gains of AI-generated messaging at scale
- A clear call-out: if you’re not using AI in ABM, you’re probably behind
- Jason’s favorite no-sugar, high-caffeine Account-Based Beverage
🔗 Resources Mentioned
