In a world overflowing with AI hype,
Jim Gilkey sits down with
Prisni Rath to talk about something rare in B2B marketing: truth. As a data scientist turned product marketer at Docyt, Prisni shares how curiosity fuels her ABM strategy — not just with flashy features, but with real product performance and customer pain points.
She breaks down how skepticism around AI led her team to dig into product architecture, support tickets, and sales transcripts. The result? Messaging that earns trust — like a stat showing manual categorization dropped from 28% to 8% in three weeks. If your ABM messaging is still riding the AI buzzword train, it’s time to get curious, get aligned, and get specific.
👤 Guest Bio- Prisni Rath is a product marketer at Docyt AI with a background in data science. She’s passionate about storytelling, AI product marketing, and digging into voice-of-customer insights. As an MBA candidate and Perplexity AI Business Fellow, she brings sharp thinking and grounded execution to every GTM motion.
📌 What We Cover- Why curiosity is the most underrated ABM skill
- How skepticism around AI forced a shift in messaging
- What product marketers should ask their engineering teams
- Real stat: manual categorization dropped from 28% to 8% in 3 weeks
- How to mine support tickets and sales calls for truth
- Replacing buzzwords with trust-focused messaging
- Aligning GTM teams around real customer friction
- Why great messaging should feel like a smooth, energizing matcha
🔗 Resources Mentioned
