Car washing is a century-old business, but memberships are just a decade in the making. That shift has created new opportunities — and new challenges — for operators.
In this episode of Account-Based Beverages, host
Jim Gilkey sits down with Braxton McKee, Senior Content Marketing Manager at
Rinsed. Braxton brings a unique perspective: he grew up in the car wash industry, led CRM and incremental revenue for a 150-location operator, and was a Rinsed customer for years before joining the team.
From speaking the operator’s language to connecting white-collar tools with blue-collar realities, Braxton shares how empathy, strategy, and winbacks fuel account-based growth.
Guest Bio- Braxton McKee is Senior Content Marketing Manager at Rinsed, helping turn 3,500+ car washes into subscription and loyalty machines. With deep roots in the car wash industry, he grew from the pit to leading CRM and incremental revenue for a 150-location operator before joining Rinsed. Today, he helps bridge technology and operations by speaking the operator’s language and enabling customers with empathy. Connect with him on LinkedIn.
What We Cover- Why speaking the operator’s language beats pushing features
- How empathy drives enablement in tough industries
- Bridging the gap between white-collar tools and blue-collar realities
- The role of strategic accounts and multi-site operators in growth
- Why churned customers are still full of opportunity
- The surprising stat: 54% of churned members still wash at the same wash
- How winbacks restore the original customer story
Resources Mentioned
