Selling complex technology solutions to State Farm?

State Farm is the largest provider of auto and homeowners insurance in the United States, with 96 million policies and accounts, 67,000 employees, and 19,000 agents. State Farm has committed to a sweeping technology overhaul across claims, core systems, application development, and customer engagement. These digital and cloud modernization initiatives - supported by vendor partners like AWS, Salesforce, and HCLTech - are designed to increase speed-to-market, cut operating costs, reduce legacy risk, and elevate the overall customer and agent experience.

So jump on the treadmill, turn up the volume, and enjoy this State Farm deep-dive. We hope these insights fuel more relevant and effective ABM and account engagement strategies for your company.