Citigroup: Transforming into a Simpler, More Focused Bank

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Account Academy

PipelineIQ

11 episodes

1 day ago

The Account Academy Podcast, delivered by PipelineIQ, is the industry's first blended format podcast - combining 20 years of human-research expertise, with innovative and responsible AI technology. Since 2006, PipelineIQ has partnered with over 60% of the top 100 enterprise technology firms as their account intelligence research partner. We transform complex account insights into engaging conversations; to help fuel ABM, GTM and B2B enterprise sales strategies. Listen and learn about your key accounts while jogging, commuting, or walking the dog - Account Academy prepares you to succeed.

Marketing

Business

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All content for Account Academy is the property of PipelineIQ and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Citigroup: Transforming into a Simpler, More Focused Bank

Account Academy

17 minutes 5 seconds

3 weeks ago

Citigroup: Transforming into a Simpler, More Focused Bank

Selling tech solutions to Citigroup?

This podcast highlights current business strategies, industry challenges and technology priorities of the 3rd largest U.S. largest bank. Citi is navigating a complex industry landscape by simplifying itself and doubling down on areas of strength (global corporate banking, cards, wealth) while working to mitigate risks (regulatory compliance, cost efficiency). Success will depend on sustaining the transformation momentum and staying agile amid competitive and regulatory shifts.

This Citigroup podcast will be the best 17 minutes you could spend to drive more effective Account-based Marketing (ABM) and strategic B2B enterprise marketing campaigns.