What if the secret to great PR was not about noise, but about clarity? In this episode of Accidentally Brilliant by Be Broadcast, Josh Wheeler is joined by Daniel Cohen, Founder of Sentient, a boutique strategic and creative consultancy helping brands and agencies find their purpose, sharpen their thinking and spark meaningful change. Daniel’s career has always been driven by one question: how can we make the complex simple? From working with global names like Electrolux, AEG and M&S to helping agencies rediscover their creative firepower, his work blends marketing, psychology and human insight to build stronger, more intentional connections. In this episode, you will hear: Why real creativity starts with curiosity, not chaos How simplicity can be the most powerful strategy in business The lessons Daniel learned from building Sentient from scratch What brands often get wrong about connection How to rediscover meaning and motivation in your work Why slowing down can sometimes move you further forward This is a thoughtful, grounded and inspiring conversation about leadership, creativity and the beauty of keeping things simple. It is a reminder that brilliance often begins by accident. About Daniel Cohen Founder of Sentient, the boutique strategic and creative consultancy helping brands and agencies grow through clarity and creativity. Clients include Electrolux, AEG, M&S, Pernod Ricard and Treasury Wine. Connect Follow Daniel Cohen: https://www.linkedin.com/in/daniel-cohen-40845b8/ Follow Josh Wheeler and Be Broadcast: https://www.linkedin.com/in/joshwheelerbroadcast/ Chapter Markers 00:00 Intro – The simplicity behind great communication 01:20 Daniel’s early career and finding his voice in PR 03:10 The philosophy of “making the complex simple” 06:00 Launching Sentient and the early lessons of entrepreneurship 09:15 How curiosity fuels creativity and clarity 12:40 Why brands overcomplicate their message 16:00 The connection between psychology, emotion and communication 20:25 The courage to slow down in a fast-paced industry 24:10 Working with clients like M&S, Electrolux and AEG 28:00 How to create work that feels meaningful and human 31:45 Why simplicity is often the hardest skill to master 35:00 Building trust, confidence and creativity in teams 39:10 What PR professionals can learn from marketing models 42:30 The future of simplicity in the age of noise 46:20 What makes Daniel Cohen “accidentally brilliant”