K-pop diplomacy goes full throttle as South Korea hosts APEC summit

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Access Asia

FRANCE 24 English

24 episodes

6 hours ago

Exclusive reports, features and analysis of political and social events from across the Asian continent. Friday at 3:45pm Paris time.

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Exclusive reports, features and analysis of political and social events from across the Asian continent. Friday at 3:45pm Paris time.

News

K-pop diplomacy goes full throttle as South Korea hosts APEC summit

Access Asia

12 minutes 30 seconds

1 week ago

K-pop diplomacy goes full throttle as South Korea hosts APEC summit

Recently back from military service, BTS's leader RM made history by becoming the first K-pop idol to give a keynote address at an APEC CEO summit in South Korea, calling on global leaders to support culture and embrace diversity. Coming four years after the band were invited to speak at the UN General Assembly, it was the latest display of Seoul's soft-power diplomacy, capitalising on K-pop's phenomenal global success.