On the eve of the US presidential election, listen to our discussion from the Battle of Ideas festival 2024: Within days of being announced as the Democratic nominee, Kamala Harris went from the most unpopular vice president in 50 years – a figure whose unpopularity reportedly led to the former president, Barack Obama, scrambling to find an alternative – to a viable presidential candidate. After slumping under Biden, polling now indicates that the Democrats have a real chance of retaining the White House. Kamala has been rebranded – the ‘brat’ candidate memifying what had previously been seen as gaffs as the imperfections of millennial women. Kamala is posed as a cross between Obama and Bridget Jones. Kamala, it seems, has been embraced as a figure of fun. Harris has made no unscripted appearances since taking up the candidacy. The Harris strategy seems to be is entirely based on Kamala the person – with the least amount of policy focus in her campaign material of any presidential candidate in history by far. It seems the Democrats hope Kamala can be entertaining enough to distract the American public for a hundred days, avoiding any real scrutiny. At the same time, the Trump campaign seems slightly at odds as to how to counter Kamala the meme. Trump has returned to X/Twitter, but doesn’t seem to have his usual talent for lampooning the opposition. Instead, he has been focused on appearing on a range of podcasts. Trump, too, seems light on policy and big ideas. Has the election then turned purely into a competition of ‘vibes’? Or are there still substantive differences between the main candidates? What does the memification of politics mean for democracy? Is Kamalamania a sincere phenomenon, an exercise in how people can change their mind out of convenience, or a complete fiction produced by the Democratic Party machine? Has Trump lost his populist touch? What does the election hold for America? SPEAKERS: Nick Dixon, comedian; presenter, GB News; host, The Current Thing Dr Cheryl Hudson, lecturer in US political history, University of Liverpool; author, Citizenship in Chicago: race, culture and the remaking of American identity Dr Richard Johnson, writer; senior lecturer in politics, Queen Mary, University of London; co-author, Keeping the Red Flag Flying: The Labour Party in Opposition since 1922 Stan Swim, chief program officer, Bill of Rights Institute Chair: Jacob Reynolds, head of policy, MCC Brussels; associate fellow, Academy of Ideas