This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
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This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
Tom Millas, VP, Brand & Communications, North America at Schneider Electric
Above the Clouds: Stories from the Boardroom
1 hour 24 minutes 53 seconds
1 month ago
Tom Millas, VP, Brand & Communications, North America at Schneider Electric
How do you balance global consistency with local relevance in brand marketing?
In this episode, Tom Millas joins Richard Byrd to unpack how Schneider Electric approaches regional brand leadership, the evolution of energy marketing, and what it takes to stay adaptable in a fast-moving industry.
Discover insights on:
The energy trilemma and why no one-size-fits-all solution exists
Making B2B brand experiences feel more human and B2C-like
Why adaptability and curiosity are the marketer’s greatest tools today
Above the Clouds: Stories from the Boardroom
This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
