Robin Swanger, Head of Brand Marketing at Baker Hughes

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/4a/43/26/4a432645-50fd-9bcd-57c3-0a2eefa5589d/mza_9905696074779697362.jpg/600x600bb.jpg

Above the Clouds: Stories from the Boardroom

Richard Byrd

9 episodes

1 day ago

This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights. Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.

Marketing

Business

RSS

All content for Above the Clouds: Stories from the Boardroom is the property of Richard Byrd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42978712/42978712-1742919529301-a9173ec593c8a.jpg

Robin Swanger, Head of Brand Marketing at Baker Hughes

Above the Clouds: Stories from the Boardroom

1 hour 1 minute 9 seconds

7 months ago

Robin Swanger, Head of Brand Marketing at Baker Hughes

Join us as we sit down with Robin Swanger, Head of Brand Marketing at Baker Hughes, to explore the intersection of energy transition, brand marketing, and leadership in the energy sector.

Discover Insights On:

How Baker Hughes is approaching the energy transition with a focus on hydrogen and cleaner tech.
Robin’s unique career path: from aspiring lawyer to Head of Brand Marketing.
The challenges and lessons learned during company mergers, and the power of aligning brand strategy.
The intrinsic link between effective brand storytelling and advocating for the customer in a rapidly evolving global energy landscape.

With a career spanning years in the energy tech industry, Robin shares how Baker Hughes tackles the complexity of transitioning to a cleaner future while maintaining efficiency and staying customer-focused.