In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Diana Smith to explore how B2B media can shape market dynamics and drive industry engagement.

With decades of experience in niche publishing and business media, Diana shares what it takes to stay relevant in rapidly evolving markets—from building trust with audiences to navigating the delicate balance between editorial integrity and brand strategy.

Discover insights on:

• What great media partnerships look like in B2B
• How to create content that both informs and converts
• The evolving role of trade media in industry storytelling
• Lessons on leadership, collaboration, and staying curious