
This week on Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Chris Barnhill, Director of Marketing at Skyven Technologies, to unpack how lean marketing teams can still drive major impact in highly technical industries. With a background in industrial products and a passion for smart, customer-centered communication, Chris shares how Skyven markets its energy-as-a-service model to industrial manufacturers—no upfront capex required.
Discover insights on: • Navigating long sales cycles and building internal champions • Aligning messaging across technical, finance, and ops teams • Turning complex innovation into compelling, actionable marketing
Whether you're managing a small team or trying to cut through the noise in a competitive space, Chris’s approach to strategy, storytelling, and stakeholder alignment will leave you inspired and ready to refine your message.