How Sharing Behind-the-Scenes Content Turns Followers into Clients with Madeline Hornung (Micro Audio Summit)

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Above The Bar Copy Podcast

Jenny Roth

123 episodes

5 months ago

Hi! I’m Jenny Roth, and as a copywriter, I’ve spent years helping business owners build profitable Evergreen funnels, double their launch stats, and make more money with email. Here’s what I’ve learned: A solid email marketing strategy is always built on relationships. But HOW do you build relationships with your subscribers? What do you say? What kinds of emails do you send? How do you help people look forward to YOUR emails? Pull up a seat! This show is all about helping you build a relationship-based email marketing strategy that makes sales. Welcome to the Above The Bar Copy Podcast.

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Marketing

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How Sharing Behind-the-Scenes Content Turns Followers into Clients with Madeline Hornung (Micro Audio Summit)

Above The Bar Copy Podcast

9 minutes 12 seconds

6 months ago

How Sharing Behind-the-Scenes Content Turns Followers into Clients with Madeline Hornung (Micro Audio Summit)

Madeline Hornung is a Content Creator + Marketing Pro. She creates bold, high-energy marketing strategies and content that make your brand the headliner—not just another act in the lineup. Whether it's scroll-stopping social media content, marketing that actually converts, or a full-blown strategy that takes you from “just posting” to “holy sh*t, I have a plan,” I make sure your brand isn’t just seen—it’s remembered.
In this summit interview, Madeline shares the marketing strategy that's working best for her in 2025: creating hyper-specific, personal content that builds real connection. She breaks down how storytelling through Instagram—especially Stories—helps her warm up her audience, book clients, and eliminate fear around what it’s like to work with her. From showing behind-the-scenes moments to crafting relatable visuals, Madeline offers practical tips you can apply right now to attract more aligned leads.
Follow her on Instagram: @madsavvycreative

Visit her website: www.madsavvycreative.com