Behind the Scenes Branding: Why Lifestyle Content Matters with Jess Goodkey (Micro Audio Summit)

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Above The Bar Copy Podcast

Jenny Roth

123 episodes

5 months ago

Hi! I’m Jenny Roth, and as a copywriter, I’ve spent years helping business owners build profitable Evergreen funnels, double their launch stats, and make more money with email. Here’s what I’ve learned: A solid email marketing strategy is always built on relationships. But HOW do you build relationships with your subscribers? What do you say? What kinds of emails do you send? How do you help people look forward to YOUR emails? Pull up a seat! This show is all about helping you build a relationship-based email marketing strategy that makes sales. Welcome to the Above The Bar Copy Podcast.

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Marketing

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Behind the Scenes Branding: Why Lifestyle Content Matters with Jess Goodkey (Micro Audio Summit)

Above The Bar Copy Podcast

9 minutes 26 seconds

6 months ago

Behind the Scenes Branding: Why Lifestyle Content Matters with Jess Goodkey (Micro Audio Summit)

Jess Goodkey is a Brand & Website Designer obsessed with creating experiences that feel like you—whether that’s crafting personality-infused brands or designing Showit websites that help lifestyle service providers show up as their true, authentic selves.
In this summit interview, Jess shares her top marketing strategy: blending personal and business branding. By infusing lifestyle content into her brand—like behind-the-scenes moments and how she lives her values—she creates deeper connections with her audience. Jess encourages service-based business owners to show up as real humans, not just a polished business, making marketing feel more natural and authentic.

To stay in touch and continue learning from Jess, follow her on Instagram @studiocrescentco.
On her Instagram, she is doing a mini series where she is pulling back the curtain and sharing more of her journey as a designer going through a rebrand to inspire other business owners who are also on a rebranding journey.
Follow her on Instagram: @studiocrescentco

Visit her website: studiocrescent.co