NIL, or name, image and likeness, has given athletes the ability to control their own brand. Maybe even more importantly, it’s helping break down gender stereotypes. But navigating publicity is a full-time job. That’s why positions like Taylor Jacobs’ now exist—as Associate AD for NIL & Strategic Initiatives, she creates resources to guide student-athletes through the process of building, promoting and protecting their brands. A former collegiate athlete herself, she’s dedicated to giving today’s athletes the opportunities she never had.

Whether you’re an athlete, a coach, a parent, an administrator or a fan of women’s sports, this episode of About Time will give you an inside look at NIL—specifically how Jacobs and her all-female staff are leading the charge in equipping student-athletes with everything they need to succeed. And it doesn’t stop at graduation. Jacobs explains how NIL is opening more doors for future careers than ever before.

Like Jacobs said, “The platform that female athletes have, and women’s sports have, is incredible.” It’s about time.

00:00 Welcome
02:17 Opportunities in Sport
05:19 Career Opportunities
06:41 LSU on Name Image Likeness
07:30 NIL Education
08:53 Transitioning after NIL
10:06 Building a Brand
10:29 Livvy Dunne and Angel Reese
11:11 Raising Value of Women in Sport
12:40 NIL - Where to Start
14:08 Finding your Niche
15:10 Making NIL Contacts
17:41 Maximizing Social Media
18:54 Micro-influencer Value
21:13 Maintaining NIL Deals
23:31 Athlete NIL Responsibilities
24:35 Athletes vs Influencers
27:00 College vs Pro Value
28:33 Finances
31:51 Educating Athletes
34:31 Educating Businesses
36:42 Advice For Parents
39:01 Opportunities for Women Outside of Sports
41:40 Advice