Tech is not a silver bullet. It won't be the crowning glory of your ABM program. But it sure can make your life considerably easier – you just need to get the right foundations in place.
Building your ABM tech stack is arguably one of the most rewarding but challenging steps of setting up your ABM program. The truth is that your tech stack has the power to make or break your entire Account-based Strategy. It's up to you to make the right decisions.
In this episode of ABM Under the Hood, Jack and Josh dive into the nitty gritty details of building the 'perfect' ABM tech stack, the dos and don'ts, and how to set the right foundations for success.
About your hosts:
Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.
Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.
