5. Setting objectives for ABM (part 1)

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ABM Under the Hood

strategicabm

13 episodes

5 days ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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Marketing

Business

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5. Setting objectives for ABM (part 1)

ABM Under the Hood

15 minutes 54 seconds

1 year ago

5. Setting objectives for ABM (part 1)

Success looks different to every organization – which is why defining your ABM objectives is vital. In Part 1 of this two-part episode, Jack and Josh start to dissect what makes a good or bad ABM objective.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.