4. AI's impact on ABM

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ABM Under the Hood

strategicabm

13 episodes

5 days ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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All content for ABM Under the Hood is the property of strategicabm and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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4. AI's impact on ABM

ABM Under the Hood

1 hour 9 seconds

2 years ago

4. AI's impact on ABM

Jack and Josh team up in this episode to unravel this year's AI advancements, and how these technologies are transforming ABM as we know it. From automation to privacy and regulation concerns – they cover everything you need to know.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.