3. Sales and Marketing Alignment

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ABM Under the Hood

strategicabm

13 episodes

1 week ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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Marketing

Business

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3. Sales and Marketing Alignment

ABM Under the Hood

33 minutes

2 years ago

3. Sales and Marketing Alignment

From speaking the same language to the need for total transparency, Jack Rawlings speaks with our very own Director of Sales & Strategic Accounts, Fes Askari, about how to secure Sales and Marketing alignment with ABM.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Fes Askari is responsible for all commercial conversations at the Agency and has an acute understanding of the B2B technology market and the challenges facing companies looking to win, grow, and retain their most important accounts. He also runs the Agency’s successful ABM Lunch & Learn workshops.