12. Building a powerful target account list for ABM success

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ABM Under the Hood

strategicabm

13 episodes

5 days ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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Marketing

Business

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12. Building a powerful target account list for ABM success

ABM Under the Hood

42 minutes 49 seconds

8 months ago

12. Building a powerful target account list for ABM success

The Importance of a Target Account List in ABMDo you know how to create a powerful target account list that drives ABM success? Fes Askari and Josh Weale break down the essentials of account selection—from aligning Sales and Marketing and leveraging data-driven insights to distinguishing between your total addressable market and your ideal customer profile, and continuously refining your focus for maximum impact.