11. ABM Execution: Scoping, Scaling and Reporting

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ABM Under the Hood

strategicabm

13 episodes

5 days ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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Marketing

Business

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11. ABM Execution: Scoping, Scaling and Reporting

ABM Under the Hood

37 minutes 5 seconds

1 year ago

11. ABM Execution: Scoping, Scaling and Reporting

There’s a lot that has to come together to achieve impactful ABM execution.

Success requires a strategic blend of preparation, alignment, and continuous optimization. Understanding the foundational steps and securing team buy-in are crucial. Additionally, leveraging the right tools and setting clear performance metrics can also make a significant difference in achieving desired outcomes.

In this episode, Jack and Xenia uncover the essential steps and considerations that can elevate your ABM campaigns to the next level.

Jack Rawlings

Head of ABM

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Xenia Sapanidi

Head of Demand

Xenia Sapanidi is an experienced marketing executive with a strong background in the B2B and B2G sectors, and a proven track record across 48 countries. As Head of Demand at strategicabm, she helps tech companies utilize their existing resources to develop and activate high-impact ABM strategies from the outset, and scaling, while driving significant growth and customer retention.