This week I’m solo on Able Heads, pulling together the five shifts that actually helped me move my creative business forward, without burning out or chasing every shiny trend. Think of it as a tiny, evidence-backed playbook to hit your business goals: defining success beyond money, being seen on purpose, letting form follow a clear “why,” learning out loud with drafts and feedback, and building a brand that lasts through story.
I share the exact tools I use: a five-line purpose brief before I open Figma, a simple “risky ideas” folder I ship from each week, one “process share” post that invites real replies, and a small story bank I pull from so my work sounds like me. Stuff you can try today.
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Links to research:
https://hbr.org/2023/07/what-makes-work-meaningful
https://www.hbs.edu/faculty/Pages/item.aspx
https://simonsinek.com/golden-circle/
https://www.goodreads.com/book/show/34697180-dieter-rams
https://www.thinkbox.tv/research/thinkbox-research/the-long-and-the-short-of-it
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