Maurice Lacroix is celebrating its 50th anniversary in 2025 with the launch of the 1975 collection. 

This new range of automatic and quartz watches takes inspiration from vintage designs, specifically revisiting their Les Classique line from 1988, but incorporates modern aesthetics and materials.

The collection aims to deliver Swiss craftsmanship and high perceived value, a hallmark of the brand since its founding in 1975, a history that includes becoming a Manufacturer and releasing innovative models.

Available in various sizes, dial colours, and strap options with an easy exchange system, the 1975 collection embodies the brand's commitment to timeless style and innovation for contemporary wearers.

 Managing Director Stéphane Waser states the collection captures the essence of Maurice Lacroix and celebrates their 50 years of watchmaking.