Kering, a global luxury group, held its inaugural "Kering Generation Award X Japan" ceremony in March 2025 to recognise and support innovative Japanese startups focused on sustainable solutions for the fashion industry. 

The top prize went to Fermenstation for its fermentation technology using waste to produce natural ingredients. Other awarded companies included AMPHIBIO for PFAS-free textiles, Algal Bio for algae-based materials, and Micro Bio Factory for bio-indigo technology. 

This initiative, part of Kering's broader sustainability strategy, aims to promote environmentally and socially conscious practices within the luxury sector. The award provided winners with training, networking, and an opportunity to showcase their innovations at a global summit. 

Kering's commitment to sustainability is further evidenced by initiatives from its various houses, such as Gucci's 3D-printed sneakers and Balenciaga's bio-based coat.