Pooneh Mohajer is the CEO & Co-Founder of tokidoki — a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and cult-like following but also its megawatt partnerships with evergreen brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Sephora, Marvel and others. Pooneh sold her first business, Hard Candy, to LVMH, Moët Hennessy Louis Vuitton SA, an international luxury goods conglomerate. Hard Candy is a color cosmetics c...
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