Ever wondered how a makeup artist became one of the pioneering BCBAs in the health and fitness space?
In this inspiring episode, Chauntae from Path to Goals shares her complete transformation journey from beauty industry professional to BCBA to successful nutrition coaching entrepreneur.
If you're feeling stuck in traditional ABA settings or curious about building a physique transformation business using behavior analysis principles, this candid conversation covers the real challenges of entrepreneurship, authentic marketing, and building a business that serves your ideal clients. Chauntae doesn't hold back on the investments, risks, and mindset shifts required to create something extraordinary outside the traditional BCBA path.
Resources Mentioned
Path to Goals (Chauntae’s nutrition coaching business)
DHA Labs (functional health testing partnership)
Julie Soliak (early mentorship)
Behavior Bitches podcast (2019 appearance)
Instagram Stories (for building confidence on camera)
Various business coaching and marketing master classes
Powerlifting, Olympic weightlifting, and bodybuilding communities
Quotes from This Episode
"I love a good challenge. I also don't accept no for an answer. And what I realized was that what I was doing isn't isn't that unique. And I think a lot of BCBAs need to understand that people become entrepreneurs from corporate all the time."
"I think BCBAs have a hard time understanding that because there's not a lot of people within our field going against the traditional mold."
"I had to learn the skill of talking in very simple terms and not overcomplicating it... most people that are online read at a fifth grade reading level, so you have to speak at that level."
"You cannot build a strong house and an unstable foundation. So it's really learning those executive functioning skills, time management, planning, organization, routines."
"The whole point in teaching these skills is that you're able to do them on your own at some point. And so that's our main priority as coaches is to work ourselves out of a job."
"I always tell women, I'm like, you're not just here for the 15 pounds. Let's dig deeper. What do we really want."
Connect With Us
Mind BodyBehavior Website
BCBA Supervision Program Outside ASD
32 CEU Board Approved Health Coaching Program
Amplify Building Business ProgramEmail: sarah@mindbodybehaviorllc.comSocial Media: @mindbodybehavioranalyst
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