Master Data Management (MDM) and Customer Data Integration (CDI) in a global enterprise setting. The book explores the challenges and opportunities of integrating customer data across various systems within an organization, covering topics such as data governance, data quality, security, and compliance. It also discusses the architecture, design, and implementation of CDI solutions, including Data Hubs, matching and linking algorithms, data synchronization, and the role of information quality in achieving a single, consistent view of customer data.