A Well-Designed Business® | Interior Design Business Podcast
LuAnn Nigara
1142 episodes
7 hours ago
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek
A Well-Designed Business® | Interior Design Business Podcast
56 minutes
4 days ago
1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek
Today With Darci Hether, Rebecca Robinson, and Lacey Michalek
Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals.
You'll learn the exact referral language that creates psychological responses in past clients, why face-to-face networking beats social media for generating real momentum, and how to turn cold prospects into warm referral sources through strategic events.
These aren't theories, they're proven tactics from experienced designers who've seen dramatic results. If you've been hoping referrals will just happen, this episode gives you the actionable roadmap to build relationships that consistently convert into new business.
Other Resource Mentioned:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Stacey Brown Randall’s Newest Book: “The Referable Client Experience”
Other Shows Mentioned:
AWDB: #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management
AWDB: #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience!
AWDB: #558: Rebecca Robinson: Provide Value & Create Relationships with Contractors
AWDB: #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking
AWDB #220: Darci Hether: Literally The Things I Learned From A Well-Designed Business
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
