A Well-Designed Business® | Interior Design Business Podcast
LuAnn Nigara
1142 episodes
7 hours ago
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio
A Well-Designed Business® | Interior Design Business Podcast
1 hour 11 minutes
3 weeks ago
1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio
Today With Hannah Goldberg
Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos.
Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicate your aesthetic before you have perfect portfolio shots, and why investing in professional branding from day one made all the difference.
From building an email list while bartending to surviving a chandelier crisis at The Mansion in May show house, Hannah's journey demonstrates how clarity on your design ethos becomes the foundation for sustainable growth, even when you're stretching across different styles and projects.
If you're wondering how to attract your dream clients before you have the perfect portfolio, this conversation offers a roadmap for building with intention from the start.
More About Hannah Goldberg
Hannah Goldberg is the founder and principal of Hannah Charlotte Interiors, specializing in bespoke commercial and residential design projects in DC and beyond. With over a decade of industry experience blending her passion for design with her engineering and interior architecture background, Hannah ensures each space is functional and beautiful, with a focus on collaboration and client vision. Each of her projects is tailored to diverse needs and aesthetics, drawing inspiration from nature, art, food, and travel.
Ah Ha Moments with Hannah Goldberg
"I made the conscious decision that my projects are not going to look the same—and that's okay for what I want in my business."- Hannah Charlotte
Connect with Hannah Goldberg
Website
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Pinterest
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
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LuAnn’s Website
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Power Talk Friday
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Other Resources Mentioned:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows Mentioned:
#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
#820: Alex Alonso: Always Say Yes to a Client, Except When You Should Say No
#917: Power Talk Friday: Fred Berns: The Five Things All Successful People Do
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
